After Years of Anti-Aging Advancements, Olay is Going Pro
After hearing dermatologists' and consumers' needs, P&G Beauty & Grooming developed regimens consumers love and formulations with ingredients dermatologists trust. The result is the Olay Professional Pro-X anti-aging skin-care line:
Different Needs, Different Regimens
The Pro-X Anti-Aging Starter Protocol helps protect skin from UVA and UVB rays. Reduce the appearance of dark circles and puffiness when you massage it in. This product contains two primary solutions and one specialized treatment to be used together in an easy-to-follow AM/PM regimen:
- Age Repair Lotion With SPF 30 (AM)
- Wrinkle Smoothing Cream (PM)
- Eye Restoration Complex (specialized treatment)

At baseline

After 3 weeks of using Pro-X Intensive Wrinkle Protocol
The Pro-X Intensive Wrinkle Protocol reduces wrinkles as effectively as the leading anti-aging prescription wrinkle brand with retinoid: In a head-to-head, randomized, controlled comparison designed by dermatologists, the Pro-X Intensive Wrinkle Protocol reduced the appearance of facial lines and wrinkles, and delivered results comparable to a prescription regimen containing 0.02% tretinoin.1 The Pro-X Intensive Wrinkle Protocol regimen is as follows:
- In the morning, use Pro-X Deep Wrinkle Treatment in specific areas of concern and then apply Pro-X Age Repair Lotion With SPF 30 over the face and neck.
- In the evening, use Pro-X Deep Wrinkle Treatment in specific areas of concern and then apply Pro-X Wrinkle Smoothing Cream over the face and neck.
A global team of leading dermatologists has joined P&G scientists, forming the Olay Professional Alliance for Skin-Care Innovation. Together, they have set benchmarks for the development of anti-aging treatments:
- Advanced science-driven innovation
- Professionally designed products
- Regimens and protocols developed with dermatologists
- Products that are clinically tested by dermatologists
- Proven results
- Peer-reviewed communications
Learn more about Olay Professional Pro-X and the science behind it.

