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P&G Skin Care Products: Head and Shoulders, Olay and Gillette


New Twins Study Shows Olay® Pro-X Regimens Can Change Destiny

Olay, the world’s #1 facial care brand*, has exciting news about the destiny of skin. Turns out it can be changed! Scientists enlisted sets of genetically identical twins, each demonstrating either pigmented spots or facial fine lines and wrinkles, to undergo an 8-week study to showcase how two Olay Pro-X regimens improve the skin’s appearance. One twin per set used either the Olay Professional Pro-X Intensive Wrinkle protocol or the Professional Pro-X Tone Correcting protocol.

Clinical measurements were taken using computer image analysis at baseline and at 4 and 8 weeks. For Pro-X Intensive Wrinkle protocol, after 8 weeks, image analysis showed 7 out of 10 had a reduction in visibility of fine lines and wrinkles versus their control sibling. For Olay Pro-X Tone Correcting protocol, after 8 weeks, tone image analysis showed a significant reduction in visibility of dark spots and uneven tone versus their control sibling.

Learn more about Olay Pro-X products.

Gillette® Five-Blade Technology Enables a Comfortable Daily Shave for Men with Sensitive Skin

In a global study, two-thirds of men reported having sensitive skin. And men with sensitive skin say they shave less than they’d like. But the right razor can make a big difference. In a 28-day trial, the manual and powered five-blade razor technology in Gillette® Fusion® ProGlide™ razors was found to be well-tolerated and safe to use, allowing patients to shave daily with ease and comfort.

Gillette’s thinnest, finest blades are treated with a low-resistance coating to glide over skin and through hair with lower cutting force and less tug and pull. And placing Fusion ProGlide’s five blades closer together reduces skin bulge, while the blade stabilizer helps maintain an optimal blade span as the razor moves over the face.

Read more about the Gillette study.

* Source: Euromonitor International Limited; Beauty & Personal Care 2013; total retail universe per global brand name classification; 2012 retail value at retail selling prices

** As shown in multiple repeat insult and cumulative irritation patch tests performed on patients with sensitive skin under dermatologist supervision.

Detergent & Fabric Softener Regimen Delivers Best Results for Sensitive Skin

For sensitive skin patients, especially those seeking laundry products free of dyes and perfumes, recommend a regimen that’s “free” from start to finish. A recent study showed that 87% of people who use a free detergent are using scented fabric softeners and dryer sheets — adding perfumes back into their laundry after the wash.

Start with Tide® Free & Gentle, proven to be mild on sensitive skin while providing a better clean than the leading “free” detergent.** Follow with Downy® Free & Gentle, also proven to be mild on sensitive skin and now with improved technology that includes smaller fabric softening particles for better coating of fabric fibers. Or choose Bounce® Free & Gentle dryer sheets. Recommend Free & Gentle from start to finish for patients with sensitive skin.

Learn more about Tide, Downy, and Bounce.

New Products from Pantene® and Head & Shoulders® Break Taboos About Hair Loss and Thinning

Thirty million women in the U.S. are affected by hair loss. And 81% of those who struggle with it feel there isn’t enough information, education and support available. Together, we can help change that! 70% of women say they’re more likely to purchase a hair regrowth product from a well-known hair care brand. Now Pantene offers a treatment they can trust: new Pantene Expert Hair Regrowth treatment for women. This 2% minoxidil formula from Pantene can help take the taboo out of hair loss for your female patients.

For patients who want thicker, fuller hair, recommend our newest innovations from Head & Shoulders: New Full & Thick Advanced Thickening Tonic and new Full & Strong Advanced Thickening Treatment. These topical formulas leave hair two times fuller and thicker over time.

Learn more about Pantene and
Head & Shoulders.

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